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Techmedica

Techmedica div. of Sulzermedico

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Client: Techmedica div. of Sulzermedico
Agency: The Ojai Group.

When I shoot a product that will have the background removed and printed on white stock, I like to photograph the product on a white light table.

The white paper itself is just like a white light table and shooting on a light table makes the product look normal on the white of the paper stock rather than a photo that has been cut out and has hard cut lines. That looks fake.