Resin and Metal Diamond Blades Gang Arbor Assemblies 6 Page Brochure
Client: Industrial Tools Inc.
Designer: Scott Reid & Associates
Photography: Peter D'Aprix

This 6 page, two fold extra glossy brochure was produced to display the extreme precision cutting blades made by my client Industrial Tools Inc. While shooting abroad for another client who manufacturer tape heads and disk heads with factories all over the far East, I was told that ITI made the only blades world wide that would give the pricision cutting they needed.

With this in mind, I shot these blades that are not always the most exciting visually with as much sense of crispness and immaculateness possible. They are used in groups to make parrallel cuts and grinds, so I shot them on a high gloss formica with a grid work of lines to simulate the type of cutting the product does. This also gave a very clean image to reflect the nature of the blades.

They were shot 4x5 film both for the extreme detail and the ability of the camera to hold the front to back depth of field.