In Brief:

The goal of this workshop is to teach people in busines how to take photos that will be useful in the busines, achieve the goals necessary with them and thus save employee time and make their work all the more effective.

All business photos must show what is required of them or they are useless. If litigation is based on the image and what it does or does not show, a lot of money could be at stake. Our workshop will help employees learn how to use their digital camera sometimes even helping pick the right one that will achieve their purposes from the bewildering array out there for sale, to get the right quality image. It will help them understand that light is essential to getting a readable photo, not just the camera.

In some cases where products are to be photographed, a simple lighting class is included where at very low cost using hardware-store equipment, students learn to bring out the necessary features of most products.

This understanding of basic lighting also extends to photographs of people.

Then, once the image is captured, students are led through the computer process of downloading and preparing the photo for printing and/or web-email use; of fixing and improving the end resutls.

The ROI is obvious - time saved is money saved; the correct equipment purchased the first time around; no clients lost through poor images; no litagation lost through lack of evidence; happy clients with fast turnaround; reports presented on time; punchy PowerPoint presentations, the list is endless.

And to top it off, if there are 8 or more employees, we can hold the workshops at your place of business on your own work stations, after work hours or on week-ends.
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Requirements:

1.

Must be able to provide their own camera and computer and bring it to class.

2.

Must purchase in advance and have installed a copy of PhotoShop Elements or PhotoShop Pro version 7.0 or above.

3.

Must be fully paid up for the duration of the workshop.

4.

Must have all necessary cables and connection devices for computer and for connecting digital camera to the computer. This includes the ability to either directly connect the camera to the computer and/or have a card reader that is already configured to download images from the card to the computer. It also includes having a CD drive, either internal or external to read CDs and download to the computer the practice images supplied as well as students own images if needed.

Major Skill Topics Covered by Workshop:

1.

Picking the right equipement for the requirements.

2.

Learning how to set up the camera for its different tasks to get the best image to work with. (Good quality going in; better quality coming out.)

1.

Downloading images to computer.

2.

Organizing images on the computer for later retrieval.

3.

Opening and saving photo images in the correct format for working-on in PhotoShop.

4.

Basic "fixing up" of photographs for subsequent use which includes:

a.

Basic Business photography specific topics include:
How to understand the camera and what the controls mean and how they work.
Becoming aware of light
How to set up a product and do away with visual distractions
How to photograph people at work and/or head and shouldes shots
How to add light to a shot when the important subject matter just does not show up.
Photographing interiors
Photographing exteriors
Shape distortion corrections
Crop and Size Images
Contrast and Exposure Corrections
Saturation and Color Correction
Sharpening or Softening of detail
Bringing up lost shadow & dark area details that look lost on a copy photo
How to print out the images on an inkjet printer
How to the correct formats to save the images for different uses
How to "optimize" the images for email and/or web use
How to set up an album, an image web site, slide show, presentation of your work

b.

Additional tools and techniques covered:
Red Eye elimination from using flash-on-camera with people
Deleting problem details
"Stitching" photo together to create panorama
Using basic PhotoShop filters and creative effects
Use of "Layers" for correcting a variety of problems
Use of Type in PhotoShop
Creating "Contact" proof sheets automatically in PhotoShop
Making a Web Photo Gallery to share images with fellow employees and/or clients
How to rotate, distort, correct distortion problems with images
How to use the "Sharpen" filter to make photos sharper if they were a bit blurry when photographed or become less sharp when reduced in size
How to use the "History" feature to get back to a previous stage without having to start all over again when you make a mistake.
How to take advantage of the "Auto" tools in PhotoShop and when not to use them
And much more.

c.

Camera Buying Advice:
We will also offer advice on the some of the best cameras in each price range for you to obtain the best results at camera level.