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Brand Identity Design

This is an example of a complete branding program for a new regional hospital in the east bay area of San Francisco. The project began before ground was broken to plan and position this large medical campus to be a state of the art medical center. We created all the branding tools including the name and logo, colors, design architecture and applied it to all business and marketing materials. We incorporated the hospital colors to the interior of the hospital and developed all signage for the interior and exterior. We promoted

the medical campus with a direct mail campaign and regional newspaper ads and on-site special events. We promoted the doctors and medical services in a monthly magazine. Everything was coordinated both visually and verbally to express a unified branding theme.

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Web Brand Design

Web sites must be a total branding experience to anyone visiting your site. Through our knowledge of developing branding tools for your products and services we integrate this marketing tool into an interactive publication. We tailor each site to the specific branding requirements of your business. Carefully planning what needs to be shown and ease of use to find your way around are important to your visitor to get what they

need as quickly as possible. Our web site expertise ranges from entry level "Brochure Ware" sites all the way through interactive, dynamic sites, catalogue and e-commerce sites to the complex extra net where security is often of concern.

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Print and digital media design

produced on a digital program such as a PDF format for immediate communications upon your customers request.

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Packaging & Product Support

Brand identities are created around a total image that is associated with the product. This image is a combined effort of all the visual elements that captures a style proprietary to a companies products. This ownership includes: brand name, trademark, color, graphics, photographs, type style, and design architecture. With the branding tools in hand a visual theme should be established that brings all the brands uniqueness together.

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Trade Show Design

Trade shows are the premier of who you are and must reflect your brand in a show case environment. This is a head to head comparison of your brand vs the competitors and you better say without compromise what makes your product unique. Careful planning of your space and the use of all your branding tools to support this environment is important. Staging the space to accommodate photographs and color with appropriate lighting to highlight your brands message is critical to getting the attention of someone to want to enter your booth. All product

information and other handouts should reflect the same quality of brand excitement to remember this experience with your company.

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Photography

One of our most powerful branding tools is photographic images. Photographs reflect your company in ways you never imagined. We have honed our photo skills to master all situations from location sessions, studio with controlled lighting conditions, photojournalism style, to annual report style. We have perfected the words product photography for every conceivable type of project using stunning and dramatic lighting to give a

product its life. We have also mastered photos of people at work or play and dramatic annual report portraits. We believe that a photograph should be memorable to the viewer which makes your brand stand out from the crowd.

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Public Relations

Our public relations department offers dynamic marketing professionalism with a strong strategic and tactical communication skills.

We have a proven talent for business planning, aptitudes for organization and detail, and exceptional written and verbal communications skills. We produce superior results in environments of aggressive growth and change.